Dedicated to the city of Milan in Italy.
Is the city where the idea of founding the brand GINIK was realized in 2013 and the bag was the first concept designed by the founder, Ginika.
In 2015, when he was traveling from Milan to his city Bologna, inside train he noticed a nervous woman who could not locate her cosmetics in her bag, Ginika thought that there could be a solution to that but didn’t go for it. Six months later, he noticed another woman in the same situation and then he decided to go for the solution. And that was how the Smart Drawer was technically integrated on the bag.
The Smart Drawer integrated at the bottom of handbags is to make life easier. Equipped with LED light for easy seeing even at night, unbreakable and flexible mirror to view yourself. Constructed with very light and resistant materials.